Part of the brief was also to consider the unboxing experience in the form of packaging. Crocs was open to producing these if we had any crazy ideas for KFC.
And make them sell out in 10 minutes!” (They sold out in under 30 minutes, but who’s counting?)Īdditionally, the hottest craze in Crocs design is called Jibbitz, the little charms you stick in the holes of your Crocs. The creative brief was to design a custom KFC pair of classic Crocs. The latest one at the time was Post Malone’s version that sold in 11 minutes. What was your brief?Ĭrocs reached out to KFC with the potential for a partnership we couldn’t refuse: a limited run of KFC-branded Crocs that sold on their website.Ĭrocs is known for collaborating with other brands and artists. To start, give me an overview of this project through a design lens.
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